Digital guru shares marketing tips

Mike Martoccia

The Athens Messenger is hosting a seminar about digital marketing Wednesday at the Athens Community Center, 701 E. State St.

Presenter will be Mike Martoccia, who is Adams Publishing Group’s (APG) vice president of digital sales and marketing.

There are two sessions for the live event that people can attend. The first presentation is from 8:30 a.m. to 9:30 a.m. and the second one runs from noon to 1 p.m.

The free seminar seeks to inform business owners how to expand revenue opportunities through digital marketing.

“I have known Mike for a number of years and he is highly credible, informative and knows media. This energetic and interactive program is the perfect platform for businesses who need help or simply a refresher on digital marketing. If you want to grow audience and ultimately customers, this is well worth your time,” said Mark Cohen, president and publisher for APG Ohio and Michigan.

“We’re excited for the community to enjoy this free seminar,” Cohen added.

There’s still time to register for the morning or afternoon seminar to learn more from Martoccia who has more than 28 years of experience in media marketing leadership, from corporate digital revenue and advertising management to small business advertising workshops, sales training, and event marketing.

Martoccia has spent his entire career in the newspaper and digital space, so he fully understands markets and the business climate of community media groups. His background includes being the corporate digital revenue director for BH Media and Civitas Media, regional digital manager/advertising director for McClatchy (Charlotte Observer & The Herald), and regional advertising director/regional publisher for CNHI Media.

Martoccia worked for (LMA) Local Media Association, providing sales training and business development solutions for markets across the U.S. & Canada. Prior to coming to APG, he spent the last year with Wehaa Digital Marketing, working with more than 400 media groups across the U.S. & Canada, implementing new digital products.

To register for the seminar that includes either breakfast or lunch, contact Teresa Humphreys via email at teresa@athensmessenger.com or by calling (740) 418-0322 or Paula Keplar at paula@athensmessenger.com or by calling (740) 978-7703.

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